Copywriter - Dotdash Meredith
Wrote marketing copy for Dotdash Meredith magazines including Food &Wine, Allrecipes, Travel + Leisure, and Better Homes & Gardens.
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As a Dotdash Meredith copywriter, I primarily worked on print marketing materials including direct mail pieces and space ads within the pages of our magazines. I created brochures, single card mailers, and plenty of flyers encouraging people to subscribe in tandem with a designer.
This position taught me the value of A/B marketing testing and challenged me to improve the copy of our marketing materials with every mail season.
I also worked on Amazon and Magazine.Store product descriptions for our quarterly titles including Magnolia Journal, Cooking Light, and Rachael Ray Every Day.
Food & Wine flyer page 1
Opening page for a Better Homes & Gardens brochure
Food & Wine flyer page 2
This is a space ad for the Allrecipes Cooking School, a program the Allrecipes marketer wanted to feature within the pages of the magazine. In addition to working with internal clients, I also had the opportunity to work with several outside companies to create on-brand space ad copy.
Example of a product description for Amazon.com